Persuasive Science: From Quitting to Conquering
Sofia stumbled upon a shocking truth: her male colleague was earning 40% more than her.
For an entire year, she simmered in silent frustration, her passion for the job overshadowed by this glaring inequality. Ready to jump ship, she reached out for help with her resume.
But as we dug deeper, a paradox emerged: Sofia loved every aspect of her job.
The real issue?
The salary gap she’d endured in silence.
Before taking the drastic step of leaving, Sofia agreed to test a bold strategy rooted in the science of persuasion.
(Because you don’t simply dance into your boss’s office demanding a raise.)
Instead, Sofia crafted a compelling proposal showcasing her accomplishments, supported by data and real numbers.
The kicker?
In the 18 months she had been in her role, her cost-avoidance initiatives had saved the company hundreds of thousands of dollars. But no one took the time to do the math (not even her.)
The result of this bold conversation?
A jaw-dropping 42% salary increase – a rarity in her industry.
But wait, there is more… the magic wasn’t just Sofia’s win.
Enlightened (and embarrassed) by this situation, her boss discovered other salary discrepancies and adjusted compensation for three other women in a similar situation.
The takeaway?
Mastering persuasion isn’t just about personal gain. It’s about:
1. Achieving your goals faster
2. Eliminating unnecessary suffering
3. Amplifying your voice
With love, Mari Carmen
