Imagine being on the verge of leaving your job, feeling unheard and frustrated despite having brilliant ideas that could transform your organization. Melissa, a Senior VP at a global chemical company, faced this very challenge.
She went from pounding the table in frustration to effortlessly implementing her ideas within six months.
The turning point?
Understanding the key principle of persuasion: speak to what your audience values.
Melissa, a super intelligent leader, initially believed her ideas were dismissed due to a gender bias. But her issue was actually a blind spot that many leaders share: the assumption that intelligence and hard work automatically translate into influence. It doesn’t.
The breakthrough came when Melissa realized her technical presentations, aimed at showcasing her intelligence, were not landing because they didn’t resonate with her audience.
She had not taken the time to understand each leadership team member to tailor her communication accordingly. She was basically talking to herself.
By shifting her approach, Melissa saw remarkable results.
She didn’t need to work longer hours or prove herself more – She changed one thing: how she prepared her persuasive messages—and BAM, total impact and change.
If you’re ready to explore how mastering persuasion can exponentially impact your voice and influence, contact us directly to schedule a conversation.
Let’s unlock your leadership potential together.
With love,
Mari Carmen
