Why do some leaders effortlessly command respect and get things done while others struggle to make their voices heard?
The secret lies in their mastery of authority.
Authority in persuasion does not require domineering or controlling; it requires exuding the three C’s:
Confidence,
Competence,
and Credibility.
Establishing yourself as an authority will help make your ideas and suggestions more persuasive.
And it’s not as pretentious as it sounds!
Laura, an experienced financial director, always took the time to back her proposals with relevant data and sprinkled expert opinions that resonated with her senior leadership team.
Her peers and superiors trusted her, and her projects often received priority.
Laura’s expertise and the confident way she prepared and then communicated established her as an authority in her field.
How to “Do” Authority:
Credibility is the cornerstone of authority.
1. Showcase Your Expertise:
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- No shyness allowed!
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- Share your qualifications, experiences, and successes relevant to the topic. This reassures others that you know what you’re doing.
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- Example: “In my previous role, I led a project similar to this, and we achieved a 20% increase in productivity. I believe we can replicate that success here by following these steps…”
2. Cite Credible Sources:
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- Reference reputable studies, experts, or statistics to back your points.
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- Example: “According to a recent Harvard Business Review study, this strategy has a 30% higher success rate because…”
3. Maintain Professionalism:
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- Demonstrate confidence and professionalism in your demeanor and communication.
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- Example: “Based on the data we’ve analyzed, it’s clear that this solution aligns with our long-term goals because…”
When you practice the three C’s: Confidence, Competence, and Credibility, and consistently deliver on promises, you build authority and make your persuasive efforts more effective.
You’ve got this!
With love, Mari Carmen
