I recently stumbled upon a peculiar email in the New York Times. It was called “You’re probably not cleaning your towels enough.” You know if you read the NYT that towel hygiene isn’t something that often makes the news. (Slow news week?)
But as a person who likes to think of herself as well put together and on top of shit, the article turned my head as my mind drifted to the not-so-fluffy towel I had just dried my face with after my workout that morning.
The article emphasized the accumulation of dead skin cells, bacteria, and sweat on towels, emphasizing the importance of refreshing them every two to three days.
If you’re anything like me, you’re not refreshing your towels every 2-3 days.
And if you’re not like me, and you do have better towel hygiene than I do, I bet you your next promotion that you’re not refreshing your persuasive messaging as much as you should be.
And just like a clean towel keeps you from showing up to work smelling like a wet dog, refreshing your persuasive messaging keeps your voice clear and loud enough to be heard and your message powerful enough to get people to act.
Whether you need a frequent change or occasional refresh, the goal is to keep your message as impactful as a freshly washed fluffy towel.
Even a persuasive message that worked 6 months ago may not have the same impact today.
And just like the article advised us to let towels air-dry before tossing them into the hamper, allowing your persuasive messages to linger and have a chance to get people to buy in before introducing something new will enhance their effectiveness.
In our brand new offer, Amplify Your Persuasive message, you’ll learn exactly what to do and say to solve your current, real time, biggest persuasion challenge.
Whether you want a raise or promotion like our client Jennie who negotiated a 42% raise, need budgeting approved for new headcount and be seen as a company hero like our client Pat, or need the go-ahead on your passion project like our client Marie, if you’re waving around a stale message, you’re not going to persuade anyone to act anymore than your extra crispy towel is going to persuade you to feel like you’re at a five star spa.
With Love,
Mari Carmen
