Category Archives: Book Reviews

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

The great leaders of our time have had the ability to get a populace enthused about the future, but our great leaders have rarely come from the corporate world. It’s because emphasis hasn’t been placed on the development of strategic narratives until recently. On the flip side, statistics show those companies with strong narratives – Starbucks, Alcoa, Walmart – have the most engaged employees. The difference between a merely satisfied and a fully engaged employee? As it turns out, 100%. You can’t do much better than that.

The Power of the Other: The startling effect other people have on you, from the boardroom to the bedroom and beyond-and what to do about it

The great leaders of our time have had the ability to get a populace enthused about the future, but our great leaders have rarely come from the corporate world. It’s because emphasis hasn’t been placed on the development of strategic narratives until recently. On the flip side, statistics show those companies with strong narratives – Starbucks, Alcoa, Walmart – have the most engaged employees. The difference between a merely satisfied and a fully engaged employee? As it turns out, 100%. You can’t do much better than that.

Book Review #1: So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love

The great leaders of our time have had the ability to get a populace enthused about the future, but our great leaders have rarely come from the corporate world. It’s because emphasis hasn’t been placed on the development of strategic narratives until recently. On the flip side, statistics show those companies with strong narratives – Starbucks, Alcoa, Walmart – have the most engaged employees. The difference between a merely satisfied and a fully engaged employee? As it turns out, 100%. You can’t do much better than that.